The CRM your reps will actually use.
Built by a working sales rep for the dealerships still using software designed in 2008. Coast replaces your CRM, your DMS, and your overnight paperwork — for less than what you're already paying for one of them.
The problem
Your software is the reason your reps don't log calls.
Every dealership has the same setup. A CRM nobody uses because it takes five clicks to log a call. A DMS from 2005 that's somehow still running the business. Paperwork that still goes out by FedEx because customers need to sign on actual paper.
The vendors selling you this stuff aren't fixing it. They're charging you more every year and adding features your team will never touch.
Coast was built by someone working the phones every day. The features exist because they had to. Nothing on the screen is there to impress a buyer at a demo.
What Coast replaces
One system. Not five.
Most dealerships pay for at least four different tools that don't talk to each other. Coast does all of it.
CRM
Contacts, calls, texts, emails, notes, pipeline, lead routing, AI-assisted follow-up. Built mobile-first because your reps live on their phones.
DMS
Inventory, vehicle records, sales tracking, per-vehicle profitability, expense matching. Replace Frazer and the spreadsheets it can't handle.
Paperwork
Bill of sale, retail installment contracts, odometer disclosures, signed and delivered digitally. Stop FedEx-ing documents to customers.
Bookkeeping
A real view of monthly P&L that accounts for cars sold this month against costs spread across the months they sat. The office manager will thank you.
Why reps use it
The CRM rep adoption problem, solved.
Every dealership owner has had the same conversation: “We pay $X per month for this CRM and half my team won't log into it.”
That's not a training problem. It's a software problem.
Coast was designed by a rep, for reps. The to-call queue tells them who to dial next and why. The notes write themselves with AI assistance. The mobile interface works on a phone in a parking lot. There's no menu to navigate. There's no manager pestering them to “update the CRM” because the CRM updates itself.
When the software gets out of the way, reps use it. When reps use it, you finally see what's actually happening in your dealership.
AI assistance
Built with AI from day one, not bolted on.
Robin is Coast's AI assistant. Robin reads your inbox and tells your reps which leads need a response right now. Robin drafts replies in the rep's voice. Robin matches incoming leads to inventory and surfaces upgrade opportunities from your existing customer base.
Other CRMs are scrambling to add AI features. Coast was built around them.
Pricing
Pay less. Replace more.
Most dealerships pay $2,000 to $4,500 per month spread across separate tools that don't talk to each other. Coast starts at $699 per month and covers all of it.
Founder note
Built by someone who needed it.
I'm John Osses. I'm a working sales rep at Billy Ballew Motorsports in Dawsonville, Georgia. I built Coast because I was using SimpSocial every day and it was making my job harder, not easier.
I'm not a software company that hired some former dealer to give me credibility. I'm a dealer who got tired of waiting for software companies to build what we actually need.
Coast is what we needed. It might be what you need too.
— John Osses, Founder
Stop paying for software your reps won't use.
A 30-minute demo will show you exactly what Coast looks like in a working dealership. No sales pressure. No 12-month contracts. No setup fees.